Social media has
been dominating the world for the last decade. Almost all people have their own
online accounts set up and the voice of netizens using these platforms is as
influencing as the voice of their own presidents (sometimes even stronger).
Everything is currently happening in social media and every eye has been
following the latest in them. Taking advantage of this are businesses which see
social media networks as one powerful marketing tool for their products and
businesses. True enough; most site visits are resulted from advertisements
posted on Facebook, YouTube or Twitter which are redirected to the company’s
site.
Even small
companies are recognizing and acknowledging the power of social media for drive
of success in their businesses. Not one has yet to step out and complain of
frustration their business had undergone just because of using social media. Investing
in these accounts is definitely a good marketing technique but the type of social
media you would have to put your company into would depend on the nature of
your business.
Technically
though, signing up for a social media account is not that much of an
investment, except of course if you subscribe to LinkedIn’s premium account
which still cost cheaper than print promotions. The most successful social media
catering to larger audience are free such as Facebook and Twitter but if you
want to professionally touch up your site and brand name, available premium
accounts are also rampant. More importantly, you do not have to worry about
what the future would lead you if you start building social media accounts now
as many experts predict that the impact and weight of these platforms would
continue to take over the internet world.
For key marketers
in any industry, recognizing the audience is the top most priority. Axis
Capital Group Business Funding, one of the top loan source for small
businesses across the United States stated that social media has made it easier
for their clients to filter their audience, thus making marketing as easier and
comprehensible than ever with geo-targeting effectively leading the way. Target location, niche and parameters can now
be easily deciphered.
Take Facebook
accounts for example. Current standing for the most users of social media shows
Indonesia in the lead with millions of visitors and members coming from its
capital, Jakarta. 51% are male users and most of the topic they talk about is
coffee, particularly, Java which is a native in their country. This data has
been used by Starbucks to increase franchise shops in the country. Same
strategies are being applied by other business.
Moreover, social
media is also one of the most effective platforms to get positive reviews and
feedbacks from consumers. With these information and data, businesses are
already forming their own social media strategies.